Book signing events can be a great tool in an author’s arsenal, but many new authors may be surprised to learn that sales are not the best measure of a successful signing event.  Of course, sales are always appreciated, but when considering the overall cost of attendance versus the profit made, the value of participation is rarely found in the day’s receipts. Signing events are about relationships–creating new ones and solidifying existing ones. Networking with Authors Writing can be a … Read More »