After a recent event at which authors were set up at tables to sell their books, one of the authors commented on how disappointed she was with the way the event had been planned, marketed, advertised, laid out, managed, and handled. No wonder she had sold only four books all day! She could only hope they would do a better job next year or she would never come back. I had noticed this author during the event. She’s someone I … Read More »

More than once I’ve been asked a question like this: “My book comes out this week. What should I do to market it?” Unfortunately, by the time the author asks me that question, several important marketing opportunities have already passed. Book marketing should start at least six months before publication, if not longer. Does that mean everything is ruined if you published your book already and are now looking to market. Absolutely not! You can always market your book, but … Read More »

There’s a place for you at Florida WritersCon. Whether you’ve just finished your first manuscript, are preparing to publish, or already have books on the shelves, every writer eventually reaches the same point: You know your next step is out there … you just need the inspiration, knowledge, or encouragement to get there! At Florida WritersCon 2026, you’ll be surrounded by fellow writers, bestselling authors, editors, publishing professionals, and industry experts who understand both the creative and business sides of … Read More »

Forget sitting in the back of a ballroom taking notes. Florida WritersCon 2026 is about rolling up your sleeves, practicing new skills, and connecting in-person. Throughout the weekend you’ll write, workshop, ask questions, receive feedback, meet other writers, and actively practice the craft alongside experienced authors and industry professionals. At Florida WritersCon 2026, you’ll have an opportunity to get hands-on with: 2-hour, hands-on craft workshops Master class with our keynote speaker, Shawn Welcome Introvert friendly networking (WritersConnect) Connections to industry … Read More »

Email marketing is one of the most popular methods for communicating with readers. With all the emails people get these days, it’s a challenge to get folks to sign up. There is one trick to attracting readers to your email list: a stellar reader magnet. What Is a Reader Magnet? A reader magnet is a document you give away for free when people sign up for your email list. It should be related to your book(s) and enticing to people. … Read More »

Book marketing often seems intimidating to authors, especially when they are not sure where to begin. But what if I told you that you already have an ace in your pocket when it comes to marketing? Whether your book is already out or is in the works, you can use this asset at any time. And it’s free! So, what is this secret marketing trick? Utilizing your personal network. Make Your List Start a new document on your computer, note … Read More »