Meet BookFunnel, a Silver-level sponsor of Florida WritersCon 2026! If you’re an author who shares ebooks, audiobooks, or other digital content with readers, you know that getting the right file into the right hands can be its own part of the publishing process. That’s where BookFunnel comes in. For more than a decade, BookFunnel has helped authors deliver digital content to readers with ease using custom landing pages and secure links, while allowing authors to stay in control of delivery settings … Read More »

While it would be wonderful for every single person to read and adore your book, it just isn’t reality. Just as different people prefer different foods, readers prefer different books. Finding the readers who will enjoy your specific book is imperative to successful marketing. The more in-tune you are to your audience, the more potential sales you will have. So let’s dive into how to find your target audience. What Is a Target Audience? Your target audience is a specific … Read More »

After a recent event at which authors were set up at tables to sell their books, one of the authors commented on how disappointed she was with the way the event had been planned, marketed, advertised, laid out, managed, and handled. No wonder she had sold only four books all day! She could only hope they would do a better job next year or she would never come back. I had noticed this author during the event. She’s someone I … Read More »

More than once I’ve been asked a question like this: “My book comes out this week. What should I do to market it?” Unfortunately, by the time the author asks me that question, several important marketing opportunities have already passed. Book marketing should start at least six months before publication, if not longer. Does that mean everything is ruined if you published your book already and are now looking to market. Absolutely not! You can always market your book, but … Read More »

There’s a place for you at Florida WritersCon. Whether you’ve just finished your first manuscript, are preparing to publish, or already have books on the shelves, every writer eventually reaches the same point: You know your next step is out there … you just need the inspiration, knowledge, or encouragement to get there! At Florida WritersCon 2026, you’ll be surrounded by fellow writers, bestselling authors, editors, publishing professionals, and industry experts who understand both the creative and business sides of … Read More »

Forget sitting in the back of a ballroom taking notes. Florida WritersCon 2026 is about rolling up your sleeves, practicing new skills, and connecting in-person. Throughout the weekend you’ll write, workshop, ask questions, receive feedback, meet other writers, and actively practice the craft alongside experienced authors and industry professionals. At Florida WritersCon 2026, you’ll have an opportunity to get hands-on with: 2-hour, hands-on craft workshops Master class with our keynote speaker, Shawn Welcome Introvert friendly networking (WritersConnect) Connections to industry … Read More »