Four Ways to Invite Your Reader In (Part 2)
Last month I posted about four ways to roll out the welcome mat for our readers by providing easily accessible openings. And I said, if the opening is too longwinded then readers may not have time to figure out your point, or the why of the piece. Too obscure and immediately readers must decide if it’s going to be worth their precious time to figure things out. Too overused, trite, or tiresome and readers may think there are better things … Read More »