Thoughts on Brand Names
We often write best about the times and places we inhabit, filling our prose with the little details of our existences. To get there, we sometimes sprinkle the work with brand names. Stephen King does this to good effect, giving the work real-world flavor. His rationale—and it’s a good one—is that a person buys a Pepsi, not a soft drink. However, King runs the risk of readers a hundred years from now having no idea what he’s talking about when … Read More »