It’s quite the cat and mouse game—a user tries to get their post seen, Facebook changes how things are seen, user finds something new that works, Facebook changes, user updates, Facebook changes. Over and over. Well, they’ve changed things yet again. It’s easy to get frustrated at all of this. But frustration doesn’t get your post seen. Try to think of it as a game. How can I outsmart the all-knowing Facebook? How Facebook Decides What to Show its … Read More »

Often when writers hear marketing, they turn and run screaming. Well, maybe not literally, but the word definitely causes anxiety for many. Questions abound: What do I do? When? How do I do it? How much time will it all take? Do I have to? Here is a quick answer: You will get out of marketing what you put into it. No marketing, no sales. But that doesn’t mean you have to spend every waking minute with a megaphone shouting … Read More »

Writers are often told their stories need to be organic. Sounds like something that makes sense when you hear it. But identifying elements that are inorganic, and even more challenging, trying to fix them, can be elusive. It can also be frustrating when you need a certain plot point for the progression of your story and it sounds like someone is telling you that you can’t have it. Let’s back up and define what organic means in terms of storytelling. … Read More »

A frequent question we get here at FWA is: Where can I find an agent/publisher for my book? There is an awesome *free* tool to help you not only find agents and editors, but learn the specifics of what they like and how to query them. This magical gadget is called Manuscript Wish List, and yes, it is completely free. No subscription required. Manuscript Wish List, or MSWL, acts as a search engine for agents and editors. Your quest has … Read More »

Making book ads can be a pain and take a lot of time. There are many programs out there that you can use to create ads, but one that is particularly easy to use and makes eye-catching ads is Book Brush. There are five tools in this program: Instant Ad Mockups, Custom Ad Creator, Video Creator, Box Set Creator, and Cover Creator. You can sign up for a free account and have access to some of the tools, but for … Read More »

Market research is an essential step of the book creation process no matter how you publish. It is basically seeing what is already out there in the market and how your book will (or will not) fit in. Luckily for us, we live in the age of Amazon so you don’t have to spend hours at a book store picking through different titles. If you are working to be published traditionally, you will often have to list what are called … Read More »