You spend hours upon hours on your blog, why not make sure as many people as possible see it? The point of a blog is to reach readers, and there are little tricks you can do to boost your visibility and gain more readers. Also, you want to make sure your content is delivered in a way that makes sure people are actually reading what you post. Blog audiences have expectations for content, just like genre readers. In fact, thinking … Read More »

You’re reading a blog post now. That means you either opened an email, clicked on a social media link, or found this on Google. FWA’s marketing plan is working—you found us! Now how can you get readers to find you online, and even better, buy your books? The three must-haves for an author’s digital marketing plan include: a website, blog, and newsletter. Let’s take a look at all three and how they work together. Your Author Website This is your … Read More »

Picture books are a magical way to turn children into book lovers at an early age. While they may appear to be easy to write, there are actually many facets to making a quality picture book. They contain all the elements of adult literature—character development, plot, theme—but delivered in a compact form. If you are interested in writing children’s picture books, here are a few basics to help you get started. Word Count Getting the proper word count is important … Read More »

Conflict is the backbone of storytelling. Without it, a story is a lukewarm word puddle. And you don’t just need some of it, you need a lot to have a compelling tale. So what is conflict and how do we pile it into our narratives? Conflict is the struggle between opposing forces. It can be internal or external, and it’s important to have both in your stories. The key to increasing tension as your story progresses is to layer conflict. … Read More »

If there’s one thing to be said about passive stories, it’s that they’re boooooring. The reader is either asleep or has moved on to something else. The narrative reads like a summary of what happened—the version you’d tell someone on the phone—not one where the reader is immersed and feels like they’re experiencing the events themselves. It’s a common problem for writers and one that takes practice to address. Here is a story written in passive style: We made cupcakes … Read More »

The Halloween candy is long gone from stores and the shelves are already sporting goods in reds, greens, and blues. Many people complain about how early this type of merchandise appears. Why is it out already? Because people buy it. Holiday sales make up a whopping 20% of annual sales for retailers. You can cash in on the biggest spending season of the year with a few simple strategies to get shoppers to notice and buy your books. Start Promoting … Read More »