Often when writers hear marketing, they turn and run screaming. Well, maybe not literally, but the word definitely causes anxiety for many. Questions abound: What do I do? When? How do I do it? How much time will it all take? Do I have to? Here is a quick answer: You will get out of marketing what you put into it. No marketing, no sales. But that doesn’t mean you have to spend every waking minute with a megaphone shouting … Read More »

As a book author you have likely sent out information on your new book to book reviewers, beta readers in the hopes of a testimonial, and press/media releases to magazines, newspapers, radio, TV, and internet sources. In this short article, I’d like to show you how to make the job easier for the media to use your material and give you a higher chance of getting your release published. 1. Make the media’s job easier; get the information about your … Read More »

Making book ads can be a pain and take a lot of time. There are many programs out there that you can use to create ads, but one that is particularly easy to use and makes eye-catching ads is Book Brush. There are five tools in this program: Instant Ad Mockups, Custom Ad Creator, Video Creator, Box Set Creator, and Cover Creator. You can sign up for a free account and have access to some of the tools, but for … Read More »

Market research is an essential step of the book creation process no matter how you publish. It is basically seeing what is already out there in the market and how your book will (or will not) fit in. Luckily for us, we live in the age of Amazon so you don’t have to spend hours at a book store picking through different titles. If you are working to be published traditionally, you will often have to list what are called … Read More »

You spend hours upon hours on your blog, why not make sure as many people as possible see it? The point of a blog is to reach readers, and there are little tricks you can do to boost your visibility and gain more readers. Also, you want to make sure your content is delivered in a way that makes sure people are actually reading what you post. Blog audiences have expectations for content, just like genre readers. In fact, thinking … Read More »

As I write my third FWA blog from quarantine, one reality is becoming abundantly clear — no one knows when this is going to end. Health experts are now saying we should all prepare for the long haul. This could be the “new norm” for some time. What does this mean for authors? I’ve seen many writers posting online about having extra time to be productive (but this hasn’t been my case). The truth is writing doesn’t require you to … Read More »