Book marketing often seems intimidating to authors, especially when they are not sure where to begin. But what if I told you that you already have an ace in your pocket when it comes to marketing? Whether your book is already out or is in the works, you can use this asset at any time. And it’s free! So, what is this secret marketing trick? Utilizing your personal network. Make Your List Start a new document on your computer, note … Read More »

It’s difficult enough to be a writer. You slave over words and edits and strive to get published and recognized. And then the scammers move in. Some give flowery praise of your work and promise to get it in bookstores, gift shops and book clubs. All for just a few hundred bucks. I did fall for one scam recently. The marketer, a “book placement specialist,” was effusive in her praise of one of my books and said she could get … Read More »

We’re delighted to welcome Newhouse Creative Group (NCG) as a sponsor of Florida WritersCon 2025 held on October 17–19, 2025 in Orlando, FL. Founded in 2017 by Keith Newhouse and his father, Mark Newhouse, NCG was built on the principle that every story has a purpose. Today, they inspire the readers and writers of both today and tomorrow. About Newhouse Creative Group Author Services NCGAuthorServices.com is the tool to easy publishing and marketing: Full services (let us do the work) … Read More »

Sell sheets, also known as one sheets, are often requested by booksellers, award competitions, reviewers, and other industry folks. They are useful tools for people to get quick information about your book and make decisions, such as whether or not to stock your book in their store. It’s important to have all the standard elements on your sell sheet and to make sure they are organized in a structured way. So what exactly do you need to have on a … Read More »

You’ve written a great book, but how do you get reviews on Amazon? The Price of Fewer Reviews As a new author, you pay a tremendous price when you don’t get Amazon reviews. Your books have lower visibility and credibility, since reviews are social proof for potential buyers. Book sales may ultimately suffer as a result. Amazon reviews offer exposure to potential readers and can testify to your book’s quality and content. Reviews are an essential marketing tool. Positive reviews … Read More »

Authors are tasked with marketing their fiction and nonfiction books to a variety of audiences. While being prepared to speak in front of an audience is invaluable, it’s can also be frightening. When it comes to glossophobia, the numbers are clear: Up to 75% of people have mild to severe anxiety when asked to speak in front of a crowd, no matter the size. Fear of “What If” is one of the most powerful experiences someone could face. What if … Read More »