Book marketing often seems intimidating to authors, especially when they are not sure where to begin. But what if I told you that you already have an ace in your pocket when it comes to marketing?
Whether your book is already out or is in the works, you can use this asset at any time. And it’s free!
So, what is this secret marketing trick?
Utilizing your personal network.
Make Your List
Start a new document on your computer, note on your phone, or open up a good old-fashioned notebook. Think about every person you know, be it family members, neighbors, coworkers, friends, etc., basically anyone you are connected to.
Ask yourself who could help you in your mission to sell books. Do you know any fellow authors you could swap newsletter features with? What about librarians who could help you schedule an event? Maybe you write children’s books, and you’re acquainted with teachers who could set up a school visit. Any friends in book clubs?
Spend at least 15 minutes brainstorming who you already know could assist you.
Reach Out
Nowadays it’s even easier than before to reach out to people. Besides the tried-and-true methods of talking in person and phone calls, you can initiate the conversation on social media or through messenger apps.
Remember that you are asking a favor from someone, so be sure to use polite language and share how important this is to you. See the example Facebook message below:
Hi Martha! I hope things have been going well for you at the library. I always love when I pop in and get a chance to chat with you. As you may have seen on Facebook, I recently published a novel, Sideways and Sliding Down, and am looking to do more author events for the book. This is my first novel, and I am excited to get it into the hands of readers. I was wondering if you could connect me with the event coordinator at the library to see if I could possibly get on the schedule. Thanks so much!
Thank Them
It’s important to recognize and appreciate the assistance that was given to you. I recommend finding two ways to thank them. You can thank them in person and send a follow up text later reiterating your gratitude. You could post on social media and tag them and also send a private message. Figure out two ways to show them you really are appreciative.
Even if the person is unable to help you, remember to thank them at least once. They may be able to help at a later time or could think of someone else who can help. You don’t want to burn any bridges.
Maintain the Connection
Part of good marketing strategy is maintaining your connections. This may help secure future events and/or sales. Don’t only communicate when you want or need something. And be sure to reciprocate if they ever reach out to you with a request. You could even initiate and volunteer to help without being asked. Spend time fertilizing the relationship to watch it bloom and grow.
Grow Your Network
If you don’t have a large network of people already, don’t despair. There are lots of ways to expand your connections. Volunteer at the library or at a local school. Get involved with the social clubs at your church. Attend writers’ group meetings. Join a book club or two. Think about where you’d like to sell books and figure out a way to connect with people there.
Book marketing doesn’t have to be a mysterious creature authors hide from. Use what you already have to get started. I personally have done dozens of events set up through my network, and I try to keep it growing every year. Remember it never hurts to ask, the worst is that you’ll hear a no. That’s much better than never trying at all!
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