Book covers are one of your most important marketing tools. People will judge your book by its cover. Is it fair? No. Is it reality? Yes. So let’s help you get the best cover you can possibly have, whether you are creating it yourself or hiring a designer. Start with Research The great news is that we live in a time when looking at masses of book covers is quick and easy. No more venturing to the library and making … Read More »

Book marketing often seems intimidating to authors, especially when they are not sure where to begin. But what if I told you that you already have an ace in your pocket when it comes to marketing? Whether your book is already out or is in the works, you can use this asset at any time. And it’s free! So, what is this secret marketing trick? Utilizing your personal network. Make Your List Start a new document on your computer, note … Read More »

Sell sheets, also known as one sheets, are often requested by booksellers, award competitions, reviewers, and other industry folks. They are useful tools for people to get quick information about your book and make decisions, such as whether or not to stock your book in their store. It’s important to have all the standard elements on your sell sheet and to make sure they are organized in a structured way. So what exactly do you need to have on a … Read More »

You have a great idea for a workshop and there is a conference coming up. Time to fill out the faculty application. How can you give yourself the best chance of being selected as a presenter? Write a stellar workshop description! Many times writers view the description as a little nonfiction blurb stating the basics of what they will be sharing with the group. Incorrect. You are selling your workshop, and not just to the person selecting faculty, but to … Read More »

Amazon is without doubt a massive force in the book world. Having a strong presence on Amazon makes it easier for readers to find your work and buy your books. One tool you can use to boost your visibility as an author on the platform is by having an Amazon author page. This is where you can click on an author’s name on Amazon and learn more about them. My Amazon author page:   You’ll notice it has my headshot, … Read More »

Many folks earlier in their writing journeys wonder when they can start using certain titles including “writer” and “author.” They wonder if there are specific achievements to be earned or rites of passage to be done before they can label themselves as such, perhaps even use the phrase “aspiring writer” to not jump into using a label too soon. But calling oneself a writer or author feels so official, like you’ve finally made it to your destination. It also sends … Read More »