One of the things I do is coach authors on improving their book marketing, and ultimately sales. And I’ll tell you – everyone wants to be famous – that is, everyone wants to be a known author and sell enough books to quit their day job. But I’ll tell you this – no one, save for the Kardashians, is born famous. It takes a lot of time and effort. Even though everyone wants to be famous, the truth is that … Read More »

As a writer, Twitter is going to be your best friend and your worst enemy. Because it’s the best, most fun waste of time you’re ever going to have. I’ve wiled away many an hour on Twitter, responding to tweets, retweeting clever remarks, or coming up with something funny and thinking, “I’ve got to send this out right now!” all while my deadlines dripped slowly away. But rather than treating Twitter as a den of inequity to be shunned and … Read More »

Book signing events can be a great tool in an author’s arsenal, but many new authors may be surprised to learn that sales are not the best measure of a successful signing event.  Of course, sales are always appreciated, but when considering the overall cost of attendance versus the profit made, the value of participation is rarely found in the day’s receipts. Signing events are about relationships–creating new ones and solidifying existing ones. Networking with Authors Writing can be a … Read More »

Maybe the goofy image  is what made you look at this article. Images are key to attracting readers to blog and social media posts. But how many of us can afford to buy stock photos? Images abound on the Internet and it is easy to use Google Image Search or another search engine to find what you need and copy it to your own computer. But guess what. You’re probably breaking copyright law if you use images you find that way. You wouldn’t want someone taking … Read More »

For three years, I sat perched behind my laptop. During that time frame, I posted a weekly blog, published one short story, Circle of Justice, my urban fantasy book, Reaping the Harvest, and the erotic romance novel, Losing Faith. At that point, I was informed it was time to get out of the recliner and meet other people––other authors as well as the readers who said they enjoyed my work. Basically, it was time to stop hiding behind the laptop … Read More »

Back in high school, I aced my writing class…and balanced it by failing art class. Years later, when wielding a pencil, I’m still at the “stick figure” level, but fortunately, the advent of technology makes beautiful art somewhat attainable. More importantly, as published authors, it’s sometimes necessary to develop marketing materials or even book covers. I’d like to share three of my favorite (and FREE) art programs with you. We’ll start with one of the most accessible: MICROSOFT POWERPOINT Say … Read More »